Worked on data-heavy analytics products (Commspoint and N1) used by global brands and agencies to support communication strategy and decision-making.

• Led UX efforts across multiple products, influencing product direction, prioritization, and data-informed decision-making.
  
• Designed complex analytics and data visualization interfaces in close collaboration with data scientists and engineers.
  
• Translated backend complexity and data flows into intuitive user experiences, improving usability and clarity.
  
• Led qualitative and quantitative user research, directly impacting product priorities and design decisions.
  
• Contributed to the creation and scaling of a design system, improving consistency and development speed.
  
• Improved feedback loops between users, product, and engineering, enabling more effective decision-making.
  
• Supported Agile teams by integrating UX practices into delivery workflows.

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Worked on large-scale consumer digital products across media, entertainment, and e-commerce, including high-traffic platforms and mobile applications.

• Designed and launched a mobile application that reached over 4 million users and became a key revenue-generating product.
  
• Created cross-platform experiences for iOS, Android, and Apple TV, balancing usability, performance, and brand consistency.
  
• Designed interactive second-screen experiences for major TV formats such as The Voice, Got Talent, and Survivor, used by large and diverse audiences.
  
• Contributed to product concepts and monetization strategies, supporting new revenue streams for digital platforms and TV formats.
  
• Collaborated with commercial teams to design digital experiences aligned with major brand partnerships.

Worked as a visual designer across web, interactive media, and print for one of Turkey’s largest newspapers.

• Designed newspaper portals and magazine websites, supporting early digital user growth and engagement.
  
• Created interactive content and digital campaigns, combining design with front-end implementation.
  
• Focused on visual communication, layout, and user-facing digital experiences across web and editorial platforms.
  
• Collaborated with editorial, marketing, and technical teams on multi-channel projects.

Worked as part of the frontend team on large-scale portal websites, including e-kolay.net, CNN Türkiye, and Dogan Group platforms.

• Designed and implemented major portal websites such as e-kolay.net and CNN Türkiye.
  
• Contributed to category-based platforms including sports, finance, and lifestyle portals.
  
• Delivered end-to-end design and front-end implementation for high-traffic web products.

Worked on early-stage web and multimedia projects for major clients at one of Turkey’s leading agencies.

• Designed and implemented websites for global brands including Philips, Ford, Citibank, and Turkcell.
• Delivered web experiences across corporate, banking, and telecom sectors.
• Created interactive digital content, including games and animations.
• Built a strong foundation in web design, frontend implementation, and user-facing digital experiences.