Portfolio
Presentation Manager Web Transition
Defined a focused V1 by validating user workflows and reducing product complexity in an enterprise SaaS product.
Integrating UX into the Agile Workflow at Nielsen Netherlands
A process design project for Nielsen Netherlands, focused on integrating UX, research, Jira structure, and cross-functional collaboration into the agile product development workflow.
Reducing Workflow Ambiguity in Enterprise Architecture Publishing
Defined a focused V1 by reducing workflow ambiguity and improving publishing confidence in a complex enterprise platform.
Unifying Nielsen Products with a Scalable Design System
A unified design system project for Nielsen products, focused on reusable components, accessibility states, design consistency, and a shared handbook for product teams.
From Screenshots to a Scalable Sketch Component Library
Turning a screenshot-based design workflow into a structured Sketch component library by organizing UI elements and building reusable smart components.
SUS Research Study
A SUS based research study to evaluate usability, identify friction points, and detect at-risk users through data-driven analysis.
Turning Research Data Into Actionable User Personas
Transforming user research into actionable personas and a decision-making framework used by product, tech, and marketing teams.
Creating Feedback Pool & Tag System
A pain point-driven feedback system that connects UX, QA, Customer Support, and analytics to support clearer and more reliable product decisions.
Enterprise UI Design for BlueDolphin
UI solutions for system modeling, architecture visualization, and data-driven workflows.
Product UI Examples from Nielsen & Commspoint Tools
These designs were created within real product constraints, balancing business requirements, technical limitations, and user needs.
Yan Ekran Mobile App
A Yan Ekran mobile app for TV8 that connected live TV audiences with celebrities, increased real-time participation, and created new advertising revenue opportunities across 13 different TV shows.
TV8 Apple TV App Design
Designing a large screen Apple TV application experience for TV8, focused on platform standards, remote-friendly navigation, and clear content discovery.
Petsbook Mobile App
Designing a pet-focused social platform that simplifies sharing, adoption, and lost pet experiences into one clear mobile product.
From TV Show to Interactive Platform: The Yellow Room
A concept I created that transformed passive viewers into active participants by introducing real-time interaction into The Voice format, later adopted globally by Talpa.
Designing a Fashion E-Commerce Experience for Şeyma Subaşı
E-commerce website design for Şeyma Subaşı’s private fashion collection, focused on product discovery, visual storytelling, shopping flow, and conversion-driven interface design.
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