Experience

2022 – 2025
Nielsen Media Research | Lead Senior UX/UI Designer | Rotterdam – The Netherlands

Nielsen Media Research

Lead senior UX/UI designer for Commspoint & N1 products, helping brands and agencies optimize their communication channel mix through data-driven insights.

  • Collaborated with data scientists and engineers to design data visualization components for internal analytics dashboards, aligning with developer-focused usability principles.
  • Partnered with engineering teams to translate technical data flows into intuitive UI elements, improving observability and data traceability within the product.
  • Conducted extensive user research to validate design solutions, resulting in measurable improvements in user engagement and satisfaction.
  • Led qualitative and quantitative UX research initiatives, including user interviews and usability testing for new feature development.
  • Developed and implemented a comprehensive design system to ensure consistency across all Commspoint products while improving development efficiency.
  • Established structured user feedback channels and data flow processes, resulting in more informed design decisions and improved user satisfaction.
  • Successfully integrated Agile methodologies tailored to UX team needs, enhancing cross-functional collaboration and delivery timelines.

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2020 – 2022
ValueBlue BV | Senior UX / UI Designer | Utrecht – The Netherlands

Spearheaded UX/UI design for BlueDolphin, an Enterprise SaaS platform enabling business transformation and process management.

  • Mastered ArchiMate® modeling language to ensure technically accurate and user-friendly design solutions.
  • Designed for a highly technical user base including enterprise architects, solution designers, and data analysts, focusing on clarity, workflow efficiency, and technical system visualization.
  • Created interface patterns for modeling tools using ArchiMate®, integrating complex backend data structures into accessible front-end visualizations.
  • Partnered with DevOps and product engineering to align design decisions with system observability and data integrity needs.
  • Implemented systematic user research methodology including SUS tests, one-on-one interviews, and CX reports.
  • Developed and executed comprehensive usability testing programs, resulting in significant improvements in user satisfaction scores.
  • Created data-driven design solutions that helped retain at-risk customers through targeted UX improvements.

Please click here to download the recommendation letter

2011 – 2019
Acunmedya International Production Company | UI / UX Designer – Art Director | Istanbul – Turkey

UI/UX initiatives for e-commerce, entertainment platforms, and mobile applications while driving creative formats for television programming.

  • Conceptualized and developed a mobile application garnering over 4M downloads and generating $1.5M+ annual revenue.
  • Developed cross-platform design solutions spanning iOS, Android, and Apple TV platforms.
  • Created innovative interactive features for major TV shows including The Voice, Got Talent, and Survivor.
  • Secured significant sponsorship contracts with major brands, including Vodafone, Samsung, and Fanta, through compelling digital experiences.

2001 – 2010
Vatan Newspaper | Visual Designer | Istanbul – Turkey

Pioneered visual initiatives, including portal design, magazine websites, and print publications for one of Turkey’s largest newspapers.

  • Designed newspaper portal and magazine websites, driving user growth (used Google Analytics after 2007).
  • Designed magazines, promotional CDs, and coded interactive content with Lingo programming language.
  • Managed advertising and email campaigns across multiple platforms.

2000 – 2001
Dogan Holding | Web Designer – Frontend Developer | Istanbul – Turkey

Worked on all design projects for Turkey’s largest news portal e-kolay.net, CNN Türkiye, and various other portal websites as part of the frontend team.

  • Designed and implemented e-kolay.net portal.
  • Designed and implemented other related portals, including sports, finance, women & children categories.
  • Designed and implemented the CNN Türkiye website.
  • Designed and implemented Dogan Group website.

1998- 2000
Effect BCW | Web Designer – Frontend Developer | Istanbul – Turkey

Supported multimedia and website projects for various clients at one of Turkey’s leading agencies and PR companies.

  • Philips Turkey website design and implementation.
  • Ford Turkey website design and implementation.
  • Citibank Turkey Personal Banking website design and implementation.
  • Turkcell GSM operator website design and implementation.
  • Various interactive games and animation projects.